Why we're here
I started this company to help others take advantage of all the opportunities that exist online
to build their businesses. Your Search Advisor is not a typical search engine marketing firm
that focuses on just one piece of the SEM pie. As the number and type of search engines increase,
so does the level of complexity involved with harnessing their ability to reach your target
audience online. It sounds like a daunting task. Well, I enjoy a challenge...and nothing is more
exciting to me than being a part of the rapid growth of a life-altering medium that was not even
around when I was a kid.
What we do
We take a top-down approach to search engine marketing, starting with a high-level overview of
your business, your marketing programs (online and offline), your customers, your industry and
the search engine landscape. We focus on improving your business and accomplishing your objectives
by customizing a search engine marketing program and working with you to optimize our way towards
success. This approach includes all forms of search engines: web search, local search, mobile,
multimedia, social networks, shopping sites, vertical search engines, etc. This way, we are
sure to leave no stone unturned as we seek the most efficient and effective means to accomplish
your goals.
Who is Andrew Miller?
I am the founder of Your Search Advisor, LLC. I was born in Philadelphia and raised in Atlanta,
Georgia. I was very fortunate to have wonderful parents that recognized and encouraged hard work and dedication.
For this I am thankful. After high school I packed up and moved away from family
and friends to the beautiful Commonwealth of Virginia to attend
The University of Richmond.
I graduated with dual degrees in Computer Science and Spanish and have been fortunate enough to put both to
use in real-world applications. I met the woman that would become my wife at U of R and have been
blessed with her presence every day since. In fact, she's the reason I'm here today. We
moved to Ann Arbor, Michigan (Go Blue!) in the summer of 2007 so she can pursue a fantastic post-grad educational opportunity
at the University of Michigan.
After college, I spent several years with
The Martin Agency in Richmond as a
traditional and interactive media planner on some of their largest accounts and new business pitches.
I loved my time there and learned a lot, and as the son of a career "ad man"
I can truly appreciate the expertise, hard work and dedication that goes into the big-budget traditional advertising industry.
The more I got involved with the interactive side of the business, the more I realized that it was my true
calling. Not entirely satisfied with the long-term career potential there, I uncovered a great opportunity
at the CarMax Used Car Superstore home office
in Richmond on the online marketing side of the carmax.com
team. Again, I lucked out and was part of a great team and an amazing company that has truly revolutionized
the used car industry. If you haven't heard of them yet, you will. My responsibilities included developing
strategies and tactical implementation for all forms of online marketing: display, search (lots of search),
PR, partnerships, affiliate marketing, shopping sites. You name it, we tested it.
If you've read this far, feel free to contact us
to learn more about who we are, what we do and why we're here.
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