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Just a quick FYI, I will be out of the office Friday July 3 until Monday July 13. Thankfully this is the last trip scheduled until the fall (following trips to Atlanta, Richmond, Sea Island, Hawaii, Rochester, NY and Boulder, CO).
As if you weren’t jealous enough, the upcoming trip starts with two nights of camping in Traverse City, MI where we will visit the National Cherry Festival, among other things. From there, my wife and I are headed to the Upper Peninsula (the “UP”) for a week. She is going to be working at the Baycliff Camp as part of her residency program and I am going backpacking on Isle Royale for 4 days.
Editor’s Note: This is week 2 of Stephanie Chueh’s internship blog. She posts weekly about her experiences learning search engine marketing.
How does search engine optimization work? The past few days, I’ve been learning a few of the fundamental principles of SEO, and I am really excited to start putting what I’ve learned into practice.
In the next few weeks, Andrew and I are planning to get me a domain name, so I can get some hands-on experience with SEO. I’m looking forward to doing some basic programming with HTML, finding good ways to get links, making sites very accessible to visitors, discovering the best ways to generate traffic to a site, and making a site rank first when it is searched. I want to learn all I can about this increasingly important field, and I am especially interested in finding out how SEO fits into a company’s overall marketing strategy.
Once I have completed training, I anticipate helping Andrew make your company even more visible.
Editor’s Note: This post is the first of a series written by Stephanie Chueh, summer intern extraordinaire. Don’t let her modesty fool you, she is extremely smart and I am looking forward to having her on the team! She will be writing a weekly post about her experiences learning SEM and internet marketing. Welcome Stephanie!
Stephanie Chueh
Hi! My name is Stephanie Chueh, and I’m a high school student at Community High School. In college, I’m going to double major in marketing and engineering. I love writing, watching movies, math, finding out about new things, perusing Fortune magazine, and reading in general. This summer, I am going to start interning at Your Search Advisor, and I can’t wait to get started.
I am very interested in having a career in marketing, and these days, internet marketing has become a much more important component of every company’s marketing strategy. At this internship, I anticipate getting to know more about search engine optimization, networking, marketing strategies, advertising potential with social media such as Facebook, and other exciting things happening in the internet and media worlds.
I will be learning a lot in the coming weeks, and I’m really looking forward to sharing what I learn with you!
This nugget was excerpted from an email exchange with a friend. I’ve often thought this but never put the words on paper (or pixels) until now. I thought it was worth sharing:
When I look 5-10 years ahead in SEO, choosing quantity over quality is a move in the wrong direction, if you ask me. There are going to be more competitors and more search-friendly platforms for websites. Basic crawler accessibility will be web dev 101. The truly successful SEO will approach search from marketing perspective, not the other way around.
That’s why it’s called Search Engine Marketing.
Penny for your thoughts? Literally. Stop by the Brickyard. I’ve got a mug full of ‘em.
Some Googlers conducted a very interesting set of “man on the street” interviews about the differences between a web browser and a search engine. If you believe this “randomly” sampled data is accurate, we can assume that most web users don’t understand (or care about) the difference between the two.
Interviewer: Scott Suiter, Edited by Tristan Kneschke, Camera: Ji Lee. More details here.
The last frame is interesting:
“Less than 8% of people who were interviewed on this day knew what a browser was.”
What does this mean for your business? Web users are increasingly dependent on search and search engines to find their way around the web. If your website does not appear in the top few organic (non-paid) or paid search results, you are missing out on a LOT of incremental web traffic.
