We’ve seen a batch of fake emails going out to clients this morning claiming to be from Bing Ads / Microsoft adCenter. They are a phishing attempt to get your login and password. Do not click on any links in this email! Here’s the text we’ve seen (notice the broken English): Dear adCenter customer, For.. read more →
Good news: the Your Search Advisor team is growing – at least temporarily. We have some exciting projects on the horizon, and we’re looking for a marketing intern to help us out this summer. Here’s a little bit about the position – let us know if you, or someone you know, might be interested! Job.. read more →
225 PPC experts. 47 speakers. 2 days of brain-busting, awe-inspiring, and downright geeky Pay Per Click advertising. The entire YSA team had a blast at HeroConf in Austin this week. The Hanapin Marketing team did a spectacular job hosting some of the best minds in the search marketing field. We returned to Richmond with notebooks full.. read more →
Much like on Google Adwords, Bing assigns a Quality Score to each of the keywords in your campaign. Their formula is fairly simple, but it has a significant impact on your keywords’ performance metrics. So, why is my Bing Ads Quality Score important? Well, a lower Quality Score leads directly to higher CPC and a.. read more →
Let’s assume your practice is open each day from 8 a.m. to 5 p.m. How do you handle after hours patient inquiries? We’ve come up with a few dental PPC strategies to make sure your campaigns are working hard even while you are not! Our AdWords data for dental clients reveals some interesting statistics that should.. read more →
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