Below is a weekly roundup of design articles I pulled this week that I thought were A) very interesting or B) useful in our PPC world. Comment below with your thoughts on the articles or what you would like to see in next weeks Design Dish.
The Perfect Execution Of Conversion Rate Optimization
Did you know only 1 out of 7 A/B tests actually improves conversion rates? Its true. If you want to see significant results, you need to know what are the right tests to run and that comes with a better understanding of the conversion rate optimization process. This article breaks down that process into five important steps (and sub steps) that should be followed when setting up every A/B test:
1: Define the important conversion points and set goals
2: Establish a baseline
3: Form testable hypotheses
4: Design your test
5: Run the test
But CRO is about more than just A/B testing, you have to also approach it from a user experience standpoint and ask yourself some key questions. All-in-all, the articles main take away is in order to make a real impact you must make sure your tests and ideas are all backed by user feedback and data.
Site Design Spotlight: Stripe Connect
You know I love to give praise to cool websites I come across. This one really stuck out to me because it showed how motion and animation can be used to keep visitors engaged, while focusing the eye on certain areas. Animation doesn’t have to be over-the-top and crazy, it can be subtle and still have quite an impact on conversion and design.
The Ultimate Guide To Creating Visually Appealing Content
Visuals are vital to online success. Content with images that are relevant, will get 94% more views than content without. People are naturally predisposed to take in visual content faster, and more effectively, than just words. This Article breaks all of this information down and presents the best ways to create visual content in an infograph style. A very easy read, but full of useful information and tips to creating the best visually appealing content. If nothing else, the design of the article is enough for a click and read.
Why You Should Replace Image Sliders with Hero Images
A very thorough and insightful read behind why image sliders should very rarely, if at all, be used in your pages. The idea is simple. Automatic sliders never actually performed that will in terms of conversion, and this idea has been proven by eye studies and A/B Tests. “99% of people ignore sliders because they simply have no time for them…they distract users and reduce content visibility.” So, when optimizing for conversions, hero images are likely to be a better option when graphics and copy can be combined efficiently.
Introducing Layout From Instagram
Everybody’s favorite photosharing app has just expanded its reach. Instagram has just announce their new app that lets you combine multiple photos into once single image. No longer will you have to use various third-party apps to flex your creativity and show off your budding design interests. Layout from Instagram is available today for iOS devices in Apple’s App Store. It’s currently only available for iOS, but will be available for Android in the coming months.