Does anything look different about this screenshot of a Google AdWords ad? AdWords Sitelinks are a common sight in paid ads and can help searchers find the right pages on an advertiser’s site in fewer clicks. Advertisers love them because they improve Click-Through Rates and can help lower Bounce Rates. Advertisers love sitelinks because they.. read more →
We’ve seen a batch of fake emails going out to clients this morning claiming to be from Bing Ads / Microsoft adCenter. They are a phishing attempt to get your login and password. Do not click on any links in this email! Here’s the text we’ve seen (notice the broken English): Dear adCenter customer, For.. read more →
Good news: the Your Search Advisor team is growing – at least temporarily. We have some exciting projects on the horizon, and we’re looking for a marketing intern to help us out this summer. Here’s a little bit about the position – let us know if you, or someone you know, might be interested! Job.. read more →
225 PPC experts. 47 speakers. 2 days of brain-busting, awe-inspiring, and downright geeky Pay Per Click advertising. The entire YSA team had a blast at HeroConf in Austin this week. The Hanapin Marketing team did a spectacular job hosting some of the best minds in the search marketing field. We returned to Richmond with notebooks full.. read more →
Much like on Google Adwords, Bing assigns a Quality Score to each of the keywords in your campaign. Their formula is fairly simple, but it has a significant impact on your keywords’ performance metrics. So, why is my Bing Ads Quality Score important? Well, a lower Quality Score leads directly to higher CPC and a.. read more →
Video: PPC Explained in 90 Seconds
Certified Professionals
