Have you prepared your AdWords campaigns for the new Enhanced Campaigns (EC) structure yet? If not, you have until July 22nd to upgrade your campaigns before the automatic upgrade takes the control out of your hands. We have been preparing our clients’ campaigns for several months and early tests showed mostly neutral results after the Enhanced.. read more →
Does anything look different about this screenshot of a Google AdWords ad? AdWords Sitelinks are a common sight in paid ads and can help searchers find the right pages on an advertiser’s site in fewer clicks. Advertisers love them because they improve Click-Through Rates and can help lower Bounce Rates. Advertisers love sitelinks because they.. read more →
We’ve seen a batch of fake emails going out to clients this morning claiming to be from Bing Ads / Microsoft adCenter. They are a phishing attempt to get your login and password. Do not click on any links in this email! Here’s the text we’ve seen (notice the broken English): Dear adCenter customer, For.. read more →
Good news: the Your Search Advisor team is growing – at least temporarily. We have some exciting projects on the horizon, and we’re looking for a marketing intern to help us out this summer. Here’s a little bit about the position – let us know if you, or someone you know, might be interested! Job.. read more →
225 PPC experts. 47 speakers. 2 days of brain-busting, awe-inspiring, and downright geeky Pay Per Click advertising. The entire YSA team had a blast at HeroConf in Austin this week. The Hanapin Marketing team did a spectacular job hosting some of the best minds in the search marketing field. We returned to Richmond with notebooks full.. read more →
Video: PPC Explained in 90 Seconds
Certified Professionals
