Clients

Google Boost: Warning or Welcoming?

December 20, 2010
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Heard about Google Boost? No? You’re not alone. And you’re probably the perfect victim, er, candidate. Boost is a new feature that allows local businesses to purchase Pay Per Click (PPC) ads directly through their Google Places account instead of messing around in AdWords. It’s only available in a few areas now, but should be [...]

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My Take on Google Instant

September 10, 2010

I have been flooded with questions from clients, colleagues and friends since Google’s announcement of Instant search. If you’re not familiar with Instant search, check out this quick video I shot before the official announcement. Or, of course there’s always a highly polished video from Google: The new reality of SEO and PPC? Personally, I [...]

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How to poison your competitor’s PPC campaigns

August 23, 2010
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For the record, I DO NOT advocate this method of poisoning competitors’ PPC campaigns but it exists and you should be aware of it. I’ve seen it on a few client accounts and have taken steps to mitigate the damage. It’s an ongoing, evolving problem so you should check regularly to see if you are [...]

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New Site Launch – Colonial 1st Mortgage

May 10, 2010
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I am pleased to announce a new client site launched last week: RVAMortgage.com. The site supports Colonial 1st Mortgage‘s objective of capturing more qualified leads and we’re pulling out all the stops to support the site and increase traffic: Pay Per Click advertising Organic Search Engine Optimization Content Marketing Dan Dougherty and his team of [...]

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Is Your Company an Oak or a Dandelion?

April 27, 2010
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I was going to write some more website spring cleaning tips for 2010 but got sidetracked while thinking about the variety of plant life in my backyard. I started thinking about trees, which I have a lot of, and weeds, which I have even more of. You didn’t know I was into gardening, did you? [...]

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