Conversions

Measurable SEM Presentation Slides

March 29, 2011

I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable [...]

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Guest Posts Galore

January 27, 2011
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I’ve been a little quiet on this blog lately, but that doesn’t mean I’ve stopped sharing my innermost thoughts on SEO and web analytics. Okay, maybe not innermost but certainly some detailed, juicy morsels of insight. I would encourage you to read my latest entries, “Adding Phone Call Tracking to the Conversion Optimization Mix” and [...]

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Call Tracking for Marketers Presentation

January 13, 2011

[Update: Slides posted] Here are the slides from last night’s meeting. The crowd may have been small, but the vibe was enthusiastic. Most of the content was voiced over and the slides are sparsely worded. Hopefully the images and text convey enough meaning, otherwise you’ll never understand the references to the Dharma Initiative (and cake). [...]

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You’ve Optimized Your Site. Now What?

December 8, 2010

Go mobile Squeeze your sales funnel Get a pen pal Listen. Learn. Step up PPC campaigns Provide great content Get fast! Are you running out of ideas to further optimize your site and online presence for search engines? Did a recent redesign or SEO campaign address ALL of the accessibility, relevance and credibility issues your [...]

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5 Steps to More Efficient Online Marketing

April 26, 2010

With all due respect to the great marketing master Ron Popeil, online marketing is not as simple as “set it and forget it”. In order to stay ahead of the competition, achieve profitability and maximize the return on your marketing investment, you must continually refine and optimize your advertising and website content to turn more [...]

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