From the category archives:

Conversions

5 Steps to More Efficient Online Marketing

April 26, 2010

With all due respect to the great marketing master Ron Popeil, online marketing is not as simple as “set it and forget it”. In order to stay ahead of the competition, achieve profitability and maximize the return on your marketing investment, you must continually refine and optimize your advertising and website content to turn more [...]

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How Much More Traffic Will I Get From SEO?

February 3, 2010

Note: This is the first in a series of “Free Advice” posts that I will start publishing in response to Twitter requests. Want your SEO or PPC question answered? Ask me on Twitter. “How much more traffic will I get to my website if I optimize it for keyword X?” It’s a very common question [...]

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Attention: The Most Finite Resource

January 15, 2010

Attention span may be the most endangered resource of the information age. Increasingly, web users seem unable to focus on any particular thought or task for more than a few short moments before being interrupted by an incoming message or other stimulus. The Battle for Attention Think about it. That is, if you can spare [...]

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LA2M Analytics Slides

September 16, 2009

Thanks to all of you who attended my LA2M Advanced Google Analytics presentation! I barely had time to fit everything in and unfortunately we didn’t have enough time for questions at the end. I know, I’ve already been told I talk a lot when I get excited about something. Feel free to leave a comment [...]

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Google: Ad Position Doesn’t Affect Conversion

August 20, 2009

Good news for Pay Per Click advertisers, you can rest a little easier knowing that your lower-ranking text ads are likely converting at the same rate as higher-ranking ads. Google set out to answer the question, “How does conversion rate vary by position?” (Note, “position” in this context refers to Average Position, or where your [...]

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