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Google AdWords Phishing Attempts

November 15, 2011

What’s easier than making money the hard way? Stealing it. That seems to be the motivation behind a Google AdWords phishing attempt a client received this morning. Luckily he had the keen eye to avoid the trap and forward the email to me for further review. Step 1: The Phishing Lure Here’s the email he [...]

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Alternatives to SEO Rank Checkers

October 19, 2011

A friend pinged me this morning asking about alternatives to using the SEOMoz Pro rank checking tool. The reported results were not the same as they were seeing when manually searching. Even when logged out of Google and with a clear cache and no cookies, Google is still personalizing search results for each user based [...]

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Ready For Less Useful SEO Traffic Metrics?

October 18, 2011
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Google’s big on privacy these days. It’s no surprise, considering the blowback they’ve received on Google Buzz and their impending antitrust investigations. Even so, I was a very surprised to hear Google announce that they are going to stop reporting which keywords drove traffic to sites in Google Analytics if the searcher A) is logged [...]

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Landing Page Quality Matters More Than Ever

October 4, 2011

Anybody involved in Pay Per Click (PPC) marketing will tell you that landing pages matter as much, if not more than keywords and ads. What’s the point of bidding on different keywords if you don’t give your site visitors easy access to the information, products, or services that they searched for? Google announced this week [...]

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Spend (Wisely) Through The Economic Downturn

August 4, 2011
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What’s the best way to weather an economic downturn? For most businesses, the answer usually falls somewhere between “cut expenses” and “grow revenue”. Just like a household budget, business owners must pay more attention to where, how, and why we spend our money if we hope to survive and emerge from the slowdown in a [...]

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