Local Search

Google Boost: Warning or Welcoming?

December 20, 2010
Thumbnail image for Google Boost: Warning or Welcoming?

Heard about Google Boost? No? You’re not alone. And you’re probably the perfect victim, er, candidate. Boost is a new feature that allows local businesses to purchase Pay Per Click (PPC) ads directly through their Google Places account instead of messing around in AdWords. It’s only available in a few areas now, but should be [...]

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You’ve Optimized Your Site. Now What?

December 8, 2010

Go mobile Squeeze your sales funnel Get a pen pal Listen. Learn. Step up PPC campaigns Provide great content Get fast! Are you running out of ideas to further optimize your site and online presence for search engines? Did a recent redesign or SEO campaign address ALL of the accessibility, relevance and credibility issues your [...]

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Location-Based Domain Splitting: Bad Idea?

March 15, 2010

Imagine being able to lease space on a high-value domain name like Attorney.com with the exclusive rights to your geographic area. RootOrange is making it happen by showing different websites on a generic URL based on the browser’s IP address. Basically, if I browse to Attorney.com from Richmond I’ll see a local attorney’s website, while [...]

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Imagination Is Endless, So Are Keywords

January 12, 2010

According to Google’s 2009 search stats, over 1/3 of unduplicated search queries entered into Google in 2009 HAD NEVER BEEN SEEN BEFORE. Let that sink in for a moment. That’s up from about 25% a couple years ago. Does your content strategy allow you to take advantage of people’s creativity and difficulty finding the answers [...]

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7 Signs Your Competitor Hired an SEO

June 12, 2009

Competition is usually a good thing in a capitalist society, but it’s not always friendly and it’s not always fair. If your website is being outranked by a competitor’s site when you Google your products or services, it may be because they hired a Search Engine Optimization (SEO) consultant to improve their site’s visibility for [...]

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