From the category archives:

Local Search

Location-Based Domain Splitting: Bad Idea?

March 15, 2010

Imagine being able to lease space on a high-value domain name like Attorney.com with the exclusive rights to your geographic area. RootOrange is making it happen by showing different websites on a generic URL based on the browser’s IP address. Basically, if I browse to Attorney.com from Richmond I’ll see a local attorney’s website, while [...]

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Imagination Is Endless, So Are Keywords

January 12, 2010

According to Google’s 2009 search stats, over 1/3 of unduplicated search queries entered into Google in 2009 HAD NEVER BEEN SEEN BEFORE. Let that sink in for a moment. That’s up from about 25% a couple years ago. Does your content strategy allow you to take advantage of people’s creativity and difficulty finding the answers [...]

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7 Signs Your Competitor Hired an SEO

June 12, 2009

Competition is usually a good thing in a capitalist society, but it’s not always friendly and it’s not always fair. If your website is being outranked by a competitor’s site when you Google your products or services, it may be because they hired a Search Engine Optimization (SEO) consultant to improve their site’s visibility for [...]

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Time to Focus on Google Local Search Results

April 6, 2009

This is no surprise to anybody that has investigated local search marketing lately, but Google just announced a fundamental shift in the way they represent local search results within the normal web search results. You are probably used to seeing Google Maps local search results show up when you type a normal location-based query into [...]

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Goats On The Roof Marketing

February 16, 2009

Differentiating a commodity is difficult, just ask anybody that sells gas, rice, or copper. These products are relatively undifferentiated and therefore can’t be sold at a premium. A supplier must bend to the will of the market and price their products properly or risk being undercut by another supplier selling the same product at a [...]

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