Local Search

Time to Focus on Google Local Search Results

April 6, 2009

This is no surprise to anybody that has investigated local search marketing lately, but Google just announced a fundamental shift in the way they represent local search results within the normal web search results. You are probably used to seeing Google Maps local search results show up when you type a normal location-based query into [...]

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Goats On The Roof Marketing

February 16, 2009

Differentiating a commodity is difficult, just ask anybody that sells gas, rice, or copper. These products are relatively undifferentiated and therefore can’t be sold at a premium. A supplier must bend to the will of the market and price their products properly or risk being undercut by another supplier selling the same product at a [...]

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Local Search Marketing on Civic Wikis

December 18, 2008

One often-overlooked local search marketing tactic involves contributing content to civic wikis. Much like Wikipedia, a civic wiki (or “city wiki”) allows anybody to add or edit content. The “civic” component means they focus on a specific city or town and are usually much more detailed than national or international sites. Just like a solid [...]

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SEO Work Life Balance

November 20, 2008

What if I told you that you could become a better search engine marketer by working less? Sounds too good to be true, right? I’m usually not a big self-help kind of guy, but I realized that many people in the industry can relate to most (if not all) of the warning signs of being [...]

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Local Search Ranking Factors

June 18, 2008

A great article just surfaced from David Mihm about local search ranking factors. If you promote your business in Google Maps or Yahoo Local, you will want to learn these factors and apply them to your listings. Among the topics covered are: Traditional on-page criteria Traditional off-page criteria Customer Reviews Local Business Listing Information Just [...]

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