http://www.zdnet.com/microsoft-sticks-to-default-do-not-track-settings-in-ie-10-7000002289/ My bet is on Google, other ad networks, and ad-supported media finding a way around it either with legal or technical workarounds. There’s too much money at stake to assume anything else. read more →
One of our “next big things in PPC” just got bigger. Google AdWords’ remarketing capabilities have proven to be one of our most effective methods for increasing conversions while lowering the average Cost Per Conversion. It’s such an effective tool that we have developed extremely sophisticated, logic-based implementation methods to create custom remarketing audiences based.. read more →
[pullquote]How do I know if my search rankings reports are accurate? You don’t. Move on.[/pullquote]A friend pinged me this morning asking about alternatives to using the SEOMoz Pro rank checking tool. The reported results were not the same as they were seeing when manually searching. Even when logged out of Google and with a clear.. read more →
Google’s big on privacy these days. It’s no surprise, considering the blowback they’ve received on Google Buzz and their impending antitrust investigations. Even so, I was a very surprised to hear Google announce that they are going to stop reporting which keywords drove traffic to sites in Google Analytics if the searcher A) is logged.. read more →
Just a quick post to bring you up to speed on a situation I’ve been monitoring this week. Google Analytics, which measures website activity on millions of sites, is in the process of fixing a reporting error within their systems that may have resulted in missing and/or incomplete data in dashboard reports, advanced segments, and.. read more →
Video: PPC Explained in 90 Seconds
Certified Professionals
