From the category archives:

Analytics

CallTrackingBlog.com Launched

June 9, 2010

Just a quick post from the self-promotion category. A couple of weeks ago I launched a new blog at CallTrackingBlog.com. To get things started, I’ve begun a 5-part series on creating and optimizing Google AdWords click-to-call ads for mobile devices. I have tons of good content ideas in the hopper so please subscribe to the [...]

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Words Without Numbers

May 30, 2010

Today’s thought-provoking nugget: “Words without numbers are as meaningless as numbers without words – you need the right balance, so that eloquent arguments are backed up by reality as depicted by numbers.” From Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark Penn and E. Kinney Zalesne. (Introduction, p. xix)

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The Types of Results I Like to See

April 1, 2010

Most companies are not sure what kind of ROI to expect from SEO efforts. Some want a guarantee, others trust that the results will come with proper implementation and support from a qualified consultant. I thought I’d share a quick glimpse into the results I achieved for one of my favorite clients in Ann Arbor [...]

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How Much More Traffic Will I Get From SEO?

February 3, 2010

Note: This is the first in a series of “Free Advice” posts that I will start publishing in response to Twitter requests. Want your SEO or PPC question answered? Ask me on Twitter. “How much more traffic will I get to my website if I optimize it for keyword X?” It’s a very common question [...]

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My (and Your) Super Bowl Picks

February 2, 2010

How do you pick your Super Bowl “Big Game” favorites*? I’m putting my money on the New Orleans Saints. No, not because I’m an NFC fan or because their win would somehow make me feel better about their thrashing my Atlanta Falcons repeatedly, but because we, the people, have spoken. According to Google Insights for [...]

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