Analytics

Alternatives to SEO Rank Checkers

October 19, 2011

A friend pinged me this morning asking about alternatives to using the SEOMoz Pro rank checking tool. The reported results were not the same as they were seeing when manually searching. Even when logged out of Google and with a clear cache and no cookies, Google is still personalizing search results for each user based [...]

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Ready For Less Useful SEO Traffic Metrics?

October 18, 2011
Thumbnail image for Ready For Less Useful SEO Traffic Metrics?

Google’s big on privacy these days. It’s no surprise, considering the blowback they’ve received on Google Buzz and their impending antitrust investigations. Even so, I was a very surprised to hear Google announce that they are going to stop reporting which keywords drove traffic to sites in Google Analytics if the searcher A) is logged [...]

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Google Analytics Outage

May 14, 2011

Just a quick post to bring you up to speed on a situation I’ve been monitoring this week. Google Analytics, which measures website activity on millions of sites, is in the process of fixing a reporting error within their systems that may have resulted in missing and/or incomplete data in dashboard reports, advanced segments, and [...]

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Measurable SEM Presentation Slides

March 29, 2011

I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable [...]

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25 Free SEM Tools To Survive The Abyss

March 20, 2011
An Abyss

To the uninitiated, Search Engine Marketing (SEM) can feel like staring into an abyss. How deep does it go? Where does it start and end? How do I avoid getting swallowed alive? What happens if I get in over my head? There are countless consultants, companies, and software tools that can help you navigate these [...]

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