I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable.. read more →
To the uninitiated, Search Engine Marketing (SEM) can feel like staring into an abyss. How deep does it go? Where does it start and end? How do I avoid getting swallowed alive? What happens if I get in over my head? There are countless consultants, companies, and software tools that can help you navigate these.. read more →
Visits increased last month! Visitors spent more time on the site and viewed more pages per visit. Congratulations! What do you do with that information? If you’re stumped, please keep reading. If you never get past your Google Analytics dashboard, please keep reading. If you still refer to website visits as “hits”, please keep reading… read more →
I’ve been a little quiet on this blog lately, but that doesn’t mean I’ve stopped sharing my innermost thoughts on SEO and web analytics. Okay, maybe not innermost but certainly some detailed, juicy morsels of insight. I would encourage you to read my latest entries, “Adding Phone Call Tracking to the Conversion Optimization Mix” and.. read more →
[Update: Slides posted] Here are the slides from last night’s meeting. The crowd may have been small, but the vibe was enthusiastic. Most of the content was voiced over and the slides are sparsely worded. Hopefully the images and text convey enough meaning, otherwise you’ll never understand the references to the Dharma Initiative (and cake)… read more →
Video: PPC Explained in 90 Seconds
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