Analytics

Rankings Don’t Matter and Other SEO Metrics

February 19, 2011

Visits increased last month! Visitors spent more time on the site and viewed more pages per visit. Congratulations! What do you do with that information? If you’re stumped, please keep reading. If you never get past your Google Analytics dashboard, please keep reading. If you still refer to website visits as “hits”, please keep reading. [...]

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Guest Posts Galore

January 27, 2011
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I’ve been a little quiet on this blog lately, but that doesn’t mean I’ve stopped sharing my innermost thoughts on SEO and web analytics. Okay, maybe not innermost but certainly some detailed, juicy morsels of insight. I would encourage you to read my latest entries, “Adding Phone Call Tracking to the Conversion Optimization Mix” and [...]

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Call Tracking for Marketers Presentation

January 13, 2011

[Update: Slides posted] Here are the slides from last night’s meeting. The crowd may have been small, but the vibe was enthusiastic. Most of the content was voiced over and the slides are sparsely worded. Hopefully the images and text convey enough meaning, otherwise you’ll never understand the references to the Dharma Initiative (and cake). [...]

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Google Boost: Warning or Welcoming?

December 20, 2010
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Heard about Google Boost? No? You’re not alone. And you’re probably the perfect victim, er, candidate. Boost is a new feature that allows local businesses to purchase Pay Per Click (PPC) ads directly through their Google Places account instead of messing around in AdWords. It’s only available in a few areas now, but should be [...]

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You’ve Optimized Your Site. Now What?

December 8, 2010

Go mobile Squeeze your sales funnel Get a pen pal Listen. Learn. Step up PPC campaigns Provide great content Get fast! Are you running out of ideas to further optimize your site and online presence for search engines? Did a recent redesign or SEO campaign address ALL of the accessibility, relevance and credibility issues your [...]

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