From the category archives:

Mobile Advertising

Forrester: Social and Mobile Ads on the Rise

June 8, 2009

According to a recent Forrester Research survey of internet marketers, 2009 is going to be a big year for social media and mobile marketing. The chart below explains it all (via Marketing Pilgrim): My only concern with these results is that it skews heavily towards more savvy internet marketers and does not reflect the larger [...]

Read the full article →

Mobile Phone Users Search Differently

May 12, 2009

An article in Mediapost quotes a Google study finding that smart phone users are entering longer queries into mobile search engines than their non-smart (dumb?) phone counterparts. The results suggest that iPhone searches mimic computer-based search behavior in terms of query length — about three words per query for computer and iPhone queries, as opposed [...]

Read the full article →

Rupert Murdoch Doesn’t Get It

April 3, 2009

A short dispatch from today’s Wall Street Journal highlights “old media’s” misconceptions about the fundamental change taking place in the information markets. According to the article, News Corp. is investing in a new e-reader akin to the Amazon Kindle. CEO Rupert Murdoch seems to think that he can reverse the surge towards free content on [...]

Read the full article →

Current State of the Mobile Web

August 25, 2008

One thing that becomes readily apparent to those of us that follow the mobile search engine marketing industry is that there is a significant lack of usage information as compared to the “traditional” web. Given the fact that the mobile phone manufacturers, service providers, and mobile browser developers are still battling it out over their [...]

Read the full article →

Quick Response Codes Failing U.S. Trials

April 11, 2008

There’s an informative series of articles over at Shawn Smith’s blog on NewMediaBytes.com about Quick Response (QR) codes. For the unfamiliar, QR codes are 2-dimensional barcodes that contain information about a product or service, similar to (but better than) the barcodes you are used to seeing on everyday products. QR codes are already popular in [...]

Read the full article →

← Previous Entries