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<channel>
	<title>Your Search Advisor, LLC &#187; Offbeat</title>
	<atom:link href="http://www.yoursearchadvisor.com/blog/category/offbeat/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.yoursearchadvisor.com</link>
	<description>People are searching. Be Found.</description>
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		<title>AdWords Alpha and Omega</title>
		<link>http://www.yoursearchadvisor.com/blog/adwords-alpha-and-omega/</link>
		<comments>http://www.yoursearchadvisor.com/blog/adwords-alpha-and-omega/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 18:38:12 +0000</pubDate>
		<dc:creator>Andrew Miller</dc:creator>
				<category><![CDATA[Offbeat]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.yoursearchadvisor.com/?p=1806</guid>
		<description><![CDATA[Not quite sure what&#8217;s going on here. I&#8217;m certainly not THAT important, am I? You May Also Like: FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221; 200% CTR in AdWords?
<strong>You May Also Like:</strong><ol>
<li><a href='http://www.yoursearchadvisor.com/blog/fortune-picks-up-on-googlegovernment-love-story/' rel='bookmark' title='FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;'>FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/200-ctr-in-adwords/' rel='bookmark' title='200% CTR in AdWords?'>200% CTR in AdWords?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p>Not quite sure what&#8217;s going on here. I&#8217;m certainly not THAT important, am I?</p>
<p><img class="aligncenter size-full wp-image-1807" title="andrew-andrew" src="http://www.yoursearchadvisor.com/blog/wp-content/uploads/2011/07/andrew-andrew.png" alt="andrew-andrew" width="301" height="189" /></p>
<p><strong>You May Also Like:</strong><ol>
<li><a href='http://www.yoursearchadvisor.com/blog/fortune-picks-up-on-googlegovernment-love-story/' rel='bookmark' title='FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;'>FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/200-ctr-in-adwords/' rel='bookmark' title='200% CTR in AdWords?'>200% CTR in AdWords?</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.yoursearchadvisor.com/blog/adwords-alpha-and-omega/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>200% CTR in AdWords?</title>
		<link>http://www.yoursearchadvisor.com/blog/200-ctr-in-adwords/</link>
		<comments>http://www.yoursearchadvisor.com/blog/200-ctr-in-adwords/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 21:31:06 +0000</pubDate>
		<dc:creator>Andrew Miller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Offbeat]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[click through rate]]></category>
		<category><![CDATA[ctr]]></category>

		<guid isPermaLink="false">http://www.yoursearchadvisor.com/?p=1626</guid>
		<description><![CDATA[I knew I was good, but I had no idea I was this good You May Also Like: Google AdWords Phishing Attempts Google: Ad Position Doesn&#8217;t Affect Conversion AdWords Alpha and Omega
<strong>You May Also Like:</strong><ol>
<li><a href='http://www.yoursearchadvisor.com/blog/google-adwords-phishing-attempts/' rel='bookmark' title='Google AdWords Phishing Attempts'>Google AdWords Phishing Attempts</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/google-ppc-ad-position-doesnt-affect-conversion-rate/' rel='bookmark' title='Google: Ad Position Doesn&#8217;t Affect Conversion'>Google: Ad Position Doesn&#8217;t Affect Conversion</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/adwords-alpha-and-omega/' rel='bookmark' title='AdWords Alpha and Omega'>AdWords Alpha and Omega</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p>I knew I was good, but I had no idea I was <em>this</em> good <img src='http://www.yoursearchadvisor.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<div id="attachment_1627" class="wp-caption aligncenter" style="width: 248px">
	<img class="size-full wp-image-1627" title="200 Percent CTR" src="http://www.yoursearchadvisor.com/blog/wp-content/uploads/2010/11/200-percent-ctr.png" alt="200 Percent CTR" width="248" height="534" />
	<p class="wp-caption-text">How is this even possible?</p>
</div>
<p style="text-align: center;">
<p><strong>You May Also Like:</strong><ol>
<li><a href='http://www.yoursearchadvisor.com/blog/google-adwords-phishing-attempts/' rel='bookmark' title='Google AdWords Phishing Attempts'>Google AdWords Phishing Attempts</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/google-ppc-ad-position-doesnt-affect-conversion-rate/' rel='bookmark' title='Google: Ad Position Doesn&#8217;t Affect Conversion'>Google: Ad Position Doesn&#8217;t Affect Conversion</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/adwords-alpha-and-omega/' rel='bookmark' title='AdWords Alpha and Omega'>AdWords Alpha and Omega</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.yoursearchadvisor.com/blog/200-ctr-in-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aliens Using Facebook?</title>
		<link>http://www.yoursearchadvisor.com/blog/aliens-using-facebook/</link>
		<comments>http://www.yoursearchadvisor.com/blog/aliens-using-facebook/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 18:42:12 +0000</pubDate>
		<dc:creator>Andrew Miller</dc:creator>
				<category><![CDATA[Offbeat]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social Plugin]]></category>
		<category><![CDATA[Stephen Hawking]]></category>

		<guid isPermaLink="false">http://www.yoursearchadvisor.com/?p=1451</guid>
		<description><![CDATA[Check out this screenshot I grabbed from CNN.com today. I&#8217;m not taking sides on the creation vs. evolution debate, but you have to admit this is odd. How does this happen? Either: The Facebook social plugin on CNN.com is wonky. The Facebook social plugin on CNN.com is being manipulated. Votes from other galaxies prove that [...]
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<li><a href='http://www.yoursearchadvisor.com/blog/stanford-interns-approving-facebook-ads/' rel='bookmark' title='Stanford Interns Approving Facebook Ads?'>Stanford Interns Approving Facebook Ads?</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/fortune-picks-up-on-googlegovernment-love-story/' rel='bookmark' title='FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;'>FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/my-facebook-25-things-about-me-post/' rel='bookmark' title='My Facebook &#8220;25 Things About Me&#8221; Post'>My Facebook &#8220;25 Things About Me&#8221; Post</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p>Check out this screenshot I grabbed from CNN.com today. I&#8217;m not taking sides on the creation vs. evolution debate, but you have to admit this is odd.</p>
<div id="attachment_1452" class="wp-caption aligncenter" style="width: 311px">
	<a href="http://www.yoursearchadvisor.com/blog/wp-content/uploads/2010/09/aliens-facebook.png"><img class="size-full wp-image-1452" title="Aliens on Facebook?" src="http://www.yoursearchadvisor.com/blog/wp-content/uploads/2010/09/aliens-facebook.png" alt="Aliens on Facebook?" width="311" height="313" /></a>
	<p class="wp-caption-text">263,124,707,113,654 extraterrestrials can&#39;t be wrong?</p>
</div>
<p>How does this happen? Either:</p>
<ul>
<li>The Facebook social plugin on CNN.com is wonky.</li>
<li>The Facebook social plugin on CNN.com is being manipulated.</li>
<li>Votes from other galaxies prove that <a title="Hawking is right" href="http://www.cnn.com/2010/WORLD/europe/09/02/hawking.god.universe/index.html">Hawking is right</a>.</li>
</ul>
<p>What do you think?</p>
<p><strong>You May Also Like:</strong><ol>
<li><a href='http://www.yoursearchadvisor.com/blog/stanford-interns-approving-facebook-ads/' rel='bookmark' title='Stanford Interns Approving Facebook Ads?'>Stanford Interns Approving Facebook Ads?</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/fortune-picks-up-on-googlegovernment-love-story/' rel='bookmark' title='FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;'>FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/my-facebook-25-things-about-me-post/' rel='bookmark' title='My Facebook &#8220;25 Things About Me&#8221; Post'>My Facebook &#8220;25 Things About Me&#8221; Post</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.yoursearchadvisor.com/blog/aliens-using-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Company an Oak or a Dandelion?</title>
		<link>http://www.yoursearchadvisor.com/blog/is-your-company-an-oak-or-a-dandelion/</link>
		<comments>http://www.yoursearchadvisor.com/blog/is-your-company-an-oak-or-a-dandelion/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 19:14:25 +0000</pubDate>
		<dc:creator>Andrew Miller</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Offbeat]]></category>
		<category><![CDATA[Dandelion]]></category>
		<category><![CDATA[Oak Tree]]></category>
		<category><![CDATA[Trees]]></category>
		<category><![CDATA[Weeds]]></category>

		<guid isPermaLink="false">http://www.yoursearchadvisor.com/?p=1327</guid>
		<description><![CDATA[I was going to write some more website spring cleaning tips for 2010 but got sidetracked while thinking about the variety of plant life in my backyard. I started thinking about trees, which I have a lot of, and weeds, which I have even more of. You didn&#8217;t know I was into gardening, did you? [...]
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<li><a href='http://www.yoursearchadvisor.com/blog/foxfire-vs-firefox/' rel='bookmark' title='Foxfire vs. Firefox'>Foxfire vs. Firefox</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.yoursearchadvisor.com/blog/is-your-company-an-oak-or-a-dandelion/" title="Permanent link to Is Your Company an Oak or a Dandelion?"><img class="post_image aligncenter" src="http://www.yoursearchadvisor.com/blog/wp-content/uploads/2010/04/oak-tree.jpg" width="400" height="266" alt="Oak Tree" /></a>
</p><p>I was going to write some more <a href="http://www.yoursearchadvisor.com/blog/4-website-spring-cleaning-tips/">website spring cleaning tips</a> for 2010 but got sidetracked while thinking about the variety of plant life in my backyard. I started thinking about trees, which I have a lot of, and weeds, which I  have even more of.</p>
<p>You didn&#8217;t know I was into gardening, did you?</p>
<p>Without going too far out on a limb (pun intended), I started thinking about my clients&#8217; businesses in terms of plants and trees that I could see fro my patio. Most seemed to fall into one of the following two categories.</p>
<h2>Oak Trees</h2>
<p>Oak trees are strong, stable, predictable and sturdy. Their massive trunks can weather fierce storms that would wash away or knock over less established plants. Their growth potential is nearly unlimited but it&#8217;s so slow that hardly anybody notices at first.</p>
<p>However, they take a long time to grow, are difficult to move and not very adaptable to new or extreme conditions. Their foliage is utilitarian and not very showy.</p>
<p><img class="aligncenter size-full wp-image-1329" title="Dandelion" src="http://www.yoursearchadvisor.com/blog/wp-content/uploads/2010/04/dandelion-400x300.jpg" alt="Dandelion" width="400" height="319" /></p>
<h2>Dandelions</h2>
<p>Dandelions, on the other hand, are highly adaptable and can survive in a wide variety of conditions. Their ability to grow and spread quickly allows them to adapt and survive in sub-optimal soil or even between the cracks in a sidewalk. Plus, they evolved to be interactive! Their seeds are meant to be spread when the wind whips up to scatter them far and wide.</p>
<p>Life&#8217;s not easy for a dandelion though. Their slender stalks are fragile and easily trampled underfoot. They don&#8217;t live long in one place and have been known to appear and disappear without anybody noticing.</p>
<h2>Life at the Extremes</h2>
<p>Sure, these are extreme examples but I&#8217;ve found most of my clients exist closer to one end of the spectrum or another. Neither business model is right or wrong, just suited to meet different needs in different ways.</p>
<p>How would you classify your business? Am I missing an entire category?</p>
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<li><a href='http://www.yoursearchadvisor.com/blog/foxfire-vs-firefox/' rel='bookmark' title='Foxfire vs. Firefox'>Foxfire vs. Firefox</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Work Life Choices</title>
		<link>http://www.yoursearchadvisor.com/blog/work-life-choices/</link>
		<comments>http://www.yoursearchadvisor.com/blog/work-life-choices/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:43:15 +0000</pubDate>
		<dc:creator>Andrew Miller</dc:creator>
				<category><![CDATA[Offbeat]]></category>
		<category><![CDATA[jack welch]]></category>
		<category><![CDATA[work life balance]]></category>

		<guid isPermaLink="false">http://www.yoursearchadvisor.com/?p=1253</guid>
		<description><![CDATA[&#8220;There&#8217;s no such thing as work-life balance. There are work-life choices, and you make them, and they have consequences.&#8221; - Jack Welch (WSJ) You May Also Like: Is Your Company an Oak or a Dandelion? Would You Rather #2: Work at Google or Cuil
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<li><a href='http://www.yoursearchadvisor.com/blog/would-you-rather-2-work-at-google-or-cuil/' rel='bookmark' title='Would You Rather #2: Work at Google or Cuil'>Would You Rather #2: Work at Google or Cuil</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: center;">&#8220;There&#8217;s no such thing as work-life balance. There are work-life choices, and you make them, and they have consequences.&#8221;</p>
<p style="text-align: center;">- <strong>Jack Welch</strong> (<a title="WSJ" href="http://online.wsj.com/article/SB124726415198325373.html">WSJ</a>)</p>
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<li><a href='http://www.yoursearchadvisor.com/blog/is-your-company-an-oak-or-a-dandelion/' rel='bookmark' title='Is Your Company an Oak or a Dandelion?'>Is Your Company an Oak or a Dandelion?</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/would-you-rather-2-work-at-google-or-cuil/' rel='bookmark' title='Would You Rather #2: Work at Google or Cuil'>Would You Rather #2: Work at Google or Cuil</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My (and Your) Super Bowl Picks</title>
		<link>http://www.yoursearchadvisor.com/blog/my-and-your-super-bowl-picks/</link>
		<comments>http://www.yoursearchadvisor.com/blog/my-and-your-super-bowl-picks/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:04:38 +0000</pubDate>
		<dc:creator>Andrew Miller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Offbeat]]></category>
		<category><![CDATA[Google Insights]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.yoursearchadvisor.com/?p=1187</guid>
		<description><![CDATA[How do you pick your Super Bowl &#8220;Big Game&#8221; favorites*? I&#8217;m putting my money on the New Orleans Saints. No, not because I&#8217;m an NFC fan or because their win would somehow make me feel better about their thrashing my Atlanta Falcons repeatedly, but because we, the people, have spoken. According to Google Insights for [...]
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<li><a href='http://www.yoursearchadvisor.com/blog/harmful-google-serp-fail/' rel='bookmark' title='Harmful Google SERP FAIL?'>Harmful Google SERP FAIL?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p>How do you pick your <span style="text-decoration: line-through;">Super Bowl</span> &#8220;Big Game&#8221; favorites*?</p>
<p>I&#8217;m putting my money on the New Orleans Saints. No, not because I&#8217;m an NFC fan or because their win would somehow make me feel better about their thrashing my Atlanta Falcons repeatedly, but because we, the people, have spoken.</p>
<p><script type="text/javascript" src="http://www.gmodules.com/ig/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch_interestovertime_searchterms.xml&amp;up__property=empty&amp;up__search_terms=new+orleans+saints%7Cindianapolis+colts&amp;up__location=US&amp;up__category=0&amp;up__time_range=1-m&amp;up__compare_to_category=false&amp;synd=ig&amp;w=400&amp;h=350&amp;lang=en-US&amp;title=Google+Insights+for+Search&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js"></script></p>
<p>According to <a href="http://www.google.com/insights/search/">Google Insights for Search</a>, search volume for the New Orleans Saints more than doubles that of the Indianapolis Colts. When in doubt, go with the wisdom of crowds.</p>
<p>*<em>The game that shall not be named is <a title="NFL Trademark Issues" href="http://en.wikipedia.org/wiki/Super_Bowl#NFL_trademark_issues">heavily protected by trademark laws and vigorously enforced</a>.</em></p>
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<li><a href='http://www.yoursearchadvisor.com/blog/harmful-google-serp-fail/' rel='bookmark' title='Harmful Google SERP FAIL?'>Harmful Google SERP FAIL?</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>FORTUNE on Google/Gov&#8217;t &#8220;Love Story&#8221;</title>
		<link>http://www.yoursearchadvisor.com/blog/fortune-picks-up-on-googlegovernment-love-story/</link>
		<comments>http://www.yoursearchadvisor.com/blog/fortune-picks-up-on-googlegovernment-love-story/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 12:47:43 +0000</pubDate>
		<dc:creator>Andrew Miller</dc:creator>
				<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Offbeat]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Government]]></category>

		<guid isPermaLink="false">http://www.yoursearchadvisor.com/?p=1084</guid>
		<description><![CDATA[I&#8217;m glad I&#8217;m not the only one that has some questions about the growing relationship between Google and the government. This week&#8217;s FORTUNE magazine&#8217;s cover story is titled &#8220;Obama &#38; Google (a love story)&#8220;. Again, I&#8217;m not saying it&#8217;s necessarily a bad thing to have one of the world&#8217;s smartest technology companies helping the government [...]
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<li><a href='http://www.yoursearchadvisor.com/blog/comcast-triple-played-out/' rel='bookmark' title='Comcast Triple Played Out'>Comcast Triple Played Out</a></li>
<li><a href='http://www.yoursearchadvisor.com/blog/valentines-day-metaphor/' rel='bookmark' title='Valentines Day Metaphor'>Valentines Day Metaphor</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;m glad I&#8217;m not the only one that has some questions about the <a title="What's Wrong with a Google Government?" href="http://www.yoursearchadvisor.com/blog/whats-wrong-with-a-googlified-government/">growing relationship between Google and the government</a>. This week&#8217;s FORTUNE magazine&#8217;s <a title="Obama Google Love Story" href="http://money.cnn.com/2009/10/21/technology/obama_google.fortune/index.htm">cover story</a> is titled &#8220;<strong>Obama &amp; Google (a love story)</strong>&#8220;.</p>
<p>Again, I&#8217;m not saying it&#8217;s necessarily a bad thing to have one of the world&#8217;s smartest technology companies helping the government (federal, state, and local) get up to speed on all things digital, but it certainly does raise some questions. If nothing else, the developing relationship requires <a title="What's Wrong with a Google Government?" href="http://www.yoursearchadvisor.com/blog/whats-wrong-with-a-googlified-government/">a little extra oversight</a>.</p>
<p>You know, just in case the machines become sentient and start to turn on us <img src='http://www.yoursearchadvisor.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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