PPC

Google AdWords Phishing Attempts

November 15, 2011

What’s easier than making money the hard way? Stealing it. That seems to be the motivation behind a Google AdWords phishing attempt a client received this morning. Luckily he had the keen eye to avoid the trap and forward the email to me for further review. Step 1: The Phishing Lure Here’s the email he [...]

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Slides From VCU BrandCenter Presentation

October 15, 2011

I always love getting over to the VCU BrandCenter to talk to the students about search engine marketing. The students are active, engaged, and endlessly curious. They got more detail than they bargained for when they started asking deep questions about Quality Score and Google’s impending “big brother” reputation, but it makes for a fun [...]

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Landing Page Quality Matters More Than Ever

October 4, 2011

Anybody involved in Pay Per Click (PPC) marketing will tell you that landing pages matter as much, if not more than keywords and ads. What’s the point of bidding on different keywords if you don’t give your site visitors easy access to the information, products, or services that they searched for? Google announced this week [...]

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Buy 50 Domains For SEO or PPC Value?

August 11, 2011

Having one website is good for SEO, so having 50 must be 50X better, right? Not necessarily. A client recently asked if it made sense to do the following for SEO and/or PPC reasons: Buy 50 domains to use as landing pages Write unique landing page copy for each site Use the pages to capture [...]

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