From the category archives:

PPC

PPC in 5 Years: An Intractable Problem

May 18, 2010
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Every now and then I like to get out my crystal ball and think about where I see the search industry heading. It’s impossible to predict because every day brings new changes, but there are certain trends that are likely not going away. The way I see it, there’s an intractable problem between the breakneck [...]

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Google AdWords Certified Partner

April 28, 2010
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Just a short self-promotional post to announce that I am now a Google AdWords Certified Partner. The AdWords Certified Partner program is for Pay Per Click consultants that pass a 120-question exam and manage more than $10,000 of client ad spend in the most recent 90-day period. I still have a few $100 Google AdWords [...]

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Bored With PPC? Try These!

April 6, 2010

Tired of boring old pay per click advertising? Are your campaigns running at peak efficiency with no more room for optimization? Maxed out all potential long-tail keywords? Okay, so the work is never really done and PPC campaigns should never be left on autopilot. If you’re still itching for a new thrill, check out Google [...]

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Free Google AdWords Credits for New Advertisers

August 31, 2009

Google just hooked me up with a bunch of $100 AdWords advertising credits (free money!) to assist new advertisers with getting up and running with a pay per click advertising campaign. Of course, there are a few caveats (their rules, not mine): The credits can only be applied to a new (less than two weeks [...]

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Google: Ad Position Doesn’t Affect Conversion

August 20, 2009

Good news for Pay Per Click advertisers, you can rest a little easier knowing that your lower-ranking text ads are likely converting at the same rate as higher-ranking ads. Google set out to answer the question, “How does conversion rate vary by position?” (Note, “position” in this context refers to Average Position, or where your [...]

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