There’s a popular saying, which you’ve likely heard from either your grandfather or Ron Swanson, that states, “a bad workman always blames his tools.” Shooting a triple bogey, for instance, is less about the club, and more about the guy swinging it.
While the right tools will never turn a bad workman into a master craftsman, they can be the competitive advantage that pushes you from good to great. This is especially true in PPC Advertising, as the savviest marketers are the ones who know how to leverage the best industry tools to their clients’ advantage.
In our case, we’ve established close working relationships with our landing page testing provider, as well as our phone call tracking provider. We were fortunate enough to partner with each of them on some really cool projects over the last few weeks.
ifbyphone Mobile Search Webinar
We use ifbyphone for our phone call tracking services, and love the data they provide on our clients’ incoming calls. On April 9th & 10th, Andrew Miller teamed up with ifbyphone for a webinar titled “The 7 Commandments of Mobile Search.”
I’d encourage you to watch the webinar, as mobile search is an increasingly important part of the marketing mix. We’re partnered with ifbyphone on similar projects in the past, and are excited to do so again in the future.
Unbounce Landing Page Case Study
Unbounce, our primary Landing Page Optimization partner, recently included us in a beta test of their new feature, dynamic text replacement. This new feature allowed us to dynamically re-write the text on a landing page based on a visitor’s specific search.
We tested dynamic text replacement on a few of our clients’ landing pages, and saw outstanding results. When Unbounce made the feature available to the public, they featured Your Search Advisor as their primary case study.
(Hint: to see dynamic text replacement in action, follow the above link, and paste ?fname= to the end of the URL. Then, add your name after the = and press Enter. Pretty cool, huh?)
Again, there’s no substitute for a smart, hardworking PPC team; however, unless you’re taking full advantage of the latest industry tools, you may be missing out on opportunities for your clients, and potentially great partnerships.