PPC

Measurable SEM Presentation Slides

March 29, 2011

I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable [...]

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25 Free SEM Tools To Survive The Abyss

March 20, 2011

To the uninitiated, Search Engine Marketing (SEM) can feel like staring into an abyss. How deep does it go? Where does it start and end? How do I avoid getting swallowed alive? What happens if I get in over my head? There are countless consultants, companies, and software tools that can help you navigate these [...]

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Google Boost: Warning or Welcoming?

December 20, 2010

Heard about Google Boost? No? You’re not alone. And you’re probably the perfect victim, er, candidate. Boost is a new feature that allows local businesses to purchase Pay Per Click (PPC) ads directly through their Google Places account instead of messing around in AdWords. It’s only available in a few areas now, but should be [...]

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You’ve Optimized Your Site. Now What?

December 8, 2010

Go mobile Squeeze your sales funnel Get a pen pal Listen. Learn. Step up PPC campaigns Provide great content Get fast! Are you running out of ideas to further optimize your site and online presence for search engines? Did a recent redesign or SEO campaign address ALL of the accessibility, relevance and credibility issues your [...]

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