Richmond

Slides From VCU BrandCenter Presentation

October 15, 2011

I always love getting over to the VCU BrandCenter to talk to the students about search engine marketing. The students are active, engaged, and endlessly curious. They got more detail than they bargained for when they started asking deep questions about Quality Score and Google’s impending “big brother” reputation, but it makes for a fun [...]

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Measurable SEM Presentation Slides

March 29, 2011

I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable [...]

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Measurable Search Marketing: In It To Win It

February 24, 2011

The following is an outline of my upcoming presentation at the Richmond chapter of the American Marketing Association on Tuesday, March 29nd. If you are an AMA member, it’s free! There’s no shortage of advice about how to improve your website’s search rankings and increase traffic from search engines. But how do you know if [...]

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New Office! Come Visit!

February 14, 2011

The cobblestone streets, historic tobacco warehouses, lazy canal and occasional train whistles remind of the historic forces that made Richmond what it is today. The new culture of creativity and marketing are evident even in the shadows of towering banking and finance centers. Ever since I left The Martin Agency six years ago I have missed the [...]

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Call Tracking for Marketers Presentation

January 13, 2011

[Update: Slides posted] Here are the slides from last night’s meeting. The crowd may have been small, but the vibe was enthusiastic. Most of the content was voiced over and the slides are sparsely worded. Hopefully the images and text convey enough meaning, otherwise you’ll never understand the references to the Dharma Initiative (and cake). [...]

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