From the category archives:

SEM Industry

PPC in 5 Years: An Intractable Problem

May 18, 2010
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Every now and then I like to get out my crystal ball and think about where I see the search industry heading. It’s impossible to predict because every day brings new changes, but there are certain trends that are likely not going away. The way I see it, there’s an intractable problem between the breakneck [...]

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SEO Attitude Adjustment?

April 19, 2010

My friends at RedShift and I started an email dialogue about a MediaPost article that proposes that SEO consultants need an attitude adjustment. I gathered my thoughts in a blog post to avoid a long email thread, so here goes. From the article: Mike Moran, chief strategist at Converseon, rallied the troops at the Search [...]

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Database of Intentions Revisited

March 7, 2010

John Battelle is a smart man. Instead of focusing on the micro-level changes in the search industry, he thinks big. His book The Search is one of the foremost books about Google and the rise of search engines as an integral part of everyday life. His original premise is that Google represents The Database of [...]

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Finally, Some Useful SERP Click Statistics

February 17, 2010

There’s a lot of FUD (Fear, Uncertainty and Doubt) surrounding click statistics and metrics for search results pages. Reliable data is hard to come by when trying to answer questions like these: What percent of searchers click on a result on page 1 of a search result? Page 2? Is there any value to having [...]

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Imagination Is Endless, So Are Keywords

January 12, 2010

According to Google’s 2009 search stats, over 1/3 of unduplicated search queries entered into Google in 2009 HAD NEVER BEEN SEEN BEFORE. Let that sink in for a moment. That’s up from about 25% a couple years ago. Does your content strategy allow you to take advantage of people’s creativity and difficulty finding the answers [...]

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