SEM Industry

Landing Page Quality Matters More Than Ever

October 4, 2011

Anybody involved in Pay Per Click (PPC) marketing will tell you that landing pages matter as much, if not more than keywords and ads. What’s the point of bidding on different keywords if you don’t give your site visitors easy access to the information, products, or services that they searched for? Google announced this week [...]

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Spend (Wisely) Through The Economic Downturn

August 4, 2011
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What’s the best way to weather an economic downturn? For most businesses, the answer usually falls somewhere between “cut expenses” and “grow revenue”. Just like a household budget, business owners must pay more attention to where, how, and why we spend our money if we hope to survive and emerge from the slowdown in a [...]

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Illustrated History of Google’s Evolving Algorithm

March 22, 2011

We know that search engine rankings change (a lot). We know that each update moves some sites up in the rankings while others fall from grace. But even though this is old news, Aaron Wall at SEOBook.com frequently rants against algorithm changes that affect large numbers of sites (especially his own) while leaving some other [...]

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Hidden Text Rumors Refuse to Die

January 3, 2011

Can you see me now? It’s easy to get caught up in the “state of the art” SEO world when you do it for a living. I got this email from a friend and was instantly catapulted back in time about 5 years: I’ve been told that KEY words that search engines use to find [...]

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Five Web Tools That Triple My Productivity

November 8, 2010

Feast or famine. When it rains, it pours. Make hay while the sun shines. No matter which idiom you want to apply, I’ve been thankful for the recent uptick in new clients and expanded roles with existing clients. For no other reason other than that I haven’t blogged in a while, here’s are the tools [...]

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