A s with most knowledge-based businesses, our greatest asset is our people. In fact, our entire physical office could be wiped out tonight and we could still maintain and restore our full operational capacity within hours to keep servicing our clients. Without our people, we’re nothing.
Could we have more expensive office space and cooler toys? Of course! But instead of spending money to impress clients with stuff, we choose to invest in training and tools to impress clients with results. For that reason, it’s a no-brainer to invest in training and educational conferences like Hero Conf.
Hero Conf is the world’s leading PPC-only search marketing conference, filled with information-packed PPC sessions, ground-breaking keynotes, expert-level attendees and live entertainment in downtown Austin, TX.
From April 7 – 10, our team will be joining 200 other PPC experts in Austin, TX for 3 days of PPC-only search marketing education. It will quite possibly be the geekiest event I have ever attended…and that’s a good thing!
Full disclosure: I’m not a conference groupie or the annoying networking guy. My last search conference was SES New York in 2006. Since then, I have avoided industry conferences because they have become vanilla and were not worth the expense. I haven’t been to a Hero Conf before, but I expect it will be different. Here are just a few of the reasons I’m actually excited for this one:
- Attendance is limited to 200 people and 47 speakers. This attendee:speaker ratio is significantly lower than other search conferences I have attended in the past.
- The average attendee has 3-5 years of PPC experience, so the sessions won’t be dumbed down for beginners.
- The speaker schedule is stacked with some pretty intelligent people that aren’t sharing their info elsewhere.
- Our team can show off some of the amazing work we’ve been doing over the past year and learn from others doing the same.
Again, training and education are my #1 priority for continuing to evolve our team’s capabilities and get better results for our clients. Industry-leading events like Hero Conf are just one of the ways we can stay on top of our game.
We’ll share pictures and updates when we get back.