SEO

Alternatives to SEO Rank Checkers

October 19, 2011

A friend pinged me this morning asking about alternatives to using the SEOMoz Pro rank checking tool. The reported results were not the same as they were seeing when manually searching. Even when logged out of Google and with a clear cache and no cookies, Google is still personalizing search results for each user based [...]

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Buy 50 Domains For SEO or PPC Value?

August 11, 2011

Having one website is good for SEO, so having 50 must be 50X better, right? Not necessarily. A client recently asked if it made sense to do the following for SEO and/or PPC reasons: Buy 50 domains to use as landing pages Write unique landing page copy for each site Use the pages to capture [...]

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Web Listings, Inc – SEO Scam?

June 21, 2011

If I sent you a letter saying you needed to pay $65 per year to get your house listed with the Post Office, would you pay it? NO, you’d toss it in the trash and possibly file a complaint with the FTC. If you have a website, chances are you’ve received a solicitation from Web [...]

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Measurable SEM Presentation Slides

March 29, 2011

I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable [...]

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Illustrated History of Google’s Evolving Algorithm

March 22, 2011

We know that search engine rankings change (a lot). We know that each update moves some sites up in the rankings while others fall from grace. But even though this is old news, Aaron Wall at SEOBook.com frequently rants against algorithm changes that affect large numbers of sites (especially his own) while leaving some other [...]

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