From the category archives:

SEO

SEO Attitude Adjustment?

April 19, 2010

My friends at RedShift and I started an email dialogue about a MediaPost article that proposes that SEO consultants need an attitude adjustment. I gathered my thoughts in a blog post to avoid a long email thread, so here goes. From the article: Mike Moran, chief strategist at Converseon, rallied the troops at the Search [...]

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The Types of Results I Like to See

April 1, 2010

Most companies are not sure what kind of ROI to expect from SEO efforts. Some want a guarantee, others trust that the results will come with proper implementation and support from a qualified consultant. I thought I’d share a quick glimpse into the results I achieved for one of my favorite clients in Ann Arbor [...]

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Location-Based Domain Splitting: Bad Idea?

March 15, 2010

Imagine being able to lease space on a high-value domain name like Attorney.com with the exclusive rights to your geographic area. RootOrange is making it happen by showing different websites on a generic URL based on the browser’s IP address. Basically, if I browse to Attorney.com from Richmond I’ll see a local attorney’s website, while [...]

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WIRED: Inside Google’s Algorithm

February 22, 2010

Want to know what goes on behind the scenes at Google to determine how pages are ranked? WIRED magazine (one of my favorites) published an in-depth look at Google’s home-grown algorithm in the March 2010 issue. (note: The issue is not online yet but I will include a link to the article when it publishes) [...]

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Finally, Some Useful SERP Click Statistics

February 17, 2010

There’s a lot of FUD (Fear, Uncertainty and Doubt) surrounding click statistics and metrics for search results pages. Reliable data is hard to come by when trying to answer questions like these: What percent of searchers click on a result on page 1 of a search result? Page 2? Is there any value to having [...]

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