SEO

25 Free SEM Tools To Survive The Abyss

March 20, 2011
An Abyss

To the uninitiated, Search Engine Marketing (SEM) can feel like staring into an abyss. How deep does it go? Where does it start and end? How do I avoid getting swallowed alive? What happens if I get in over my head? There are countless consultants, companies, and software tools that can help you navigate these [...]

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Rankings Don’t Matter and Other SEO Metrics

February 19, 2011

Visits increased last month! Visitors spent more time on the site and viewed more pages per visit. Congratulations! What do you do with that information? If you’re stumped, please keep reading. If you never get past your Google Analytics dashboard, please keep reading. If you still refer to website visits as “hits”, please keep reading. [...]

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Guest Posts Galore

January 27, 2011
Thumbnail image for Guest Posts Galore

I’ve been a little quiet on this blog lately, but that doesn’t mean I’ve stopped sharing my innermost thoughts on SEO and web analytics. Okay, maybe not innermost but certainly some detailed, juicy morsels of insight. I would encourage you to read my latest entries, “Adding Phone Call Tracking to the Conversion Optimization Mix” and [...]

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Hidden Text Rumors Refuse to Die

January 3, 2011

Can you see me now? It’s easy to get caught up in the “state of the art” SEO world when you do it for a living. I got this email from a friend and was instantly catapulted back in time about 5 years: I’ve been told that KEY words that search engines use to find [...]

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You’ve Optimized Your Site. Now What?

December 8, 2010

Go mobile Squeeze your sales funnel Get a pen pal Listen. Learn. Step up PPC campaigns Provide great content Get fast! Are you running out of ideas to further optimize your site and online presence for search engines? Did a recent redesign or SEO campaign address ALL of the accessibility, relevance and credibility issues your [...]

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