YSA

Jason Joins The Team

October 13, 2011

I’m happy to announce the newest addition to the Your Search Advisor team! Jason Sexton joins as a Search Engine Marketing Analyst to assist with client campaign management, reporting and analysis, and strategic development of clients’ PPC advertising initiatives. In short, Jason makes us more efficient and effective. Jason is a recent graduate from Virginia [...]

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Seeking An Amazing SEM Analyst

September 26, 2011

You know the old expression, “1 + 1 = 3″? There’s a reason that people say things that don’t make sense on the surface. It’s not until you view something from a different perspective that you really appreciate the subtle truths. I’m looking for a motivated, ambitious Search Engine Marketing Analyst to help me improve my [...]

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Measurable SEM Presentation Slides

March 29, 2011

I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable [...]

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Measurable Search Marketing: In It To Win It

February 24, 2011

The following is an outline of my upcoming presentation at the Richmond chapter of the American Marketing Association on Tuesday, March 29nd. If you are an AMA member, it’s free! There’s no shortage of advice about how to improve your website’s search rankings and increase traffic from search engines. But how do you know if [...]

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New Office! Come Visit!

February 14, 2011

The cobblestone streets, historic tobacco warehouses, lazy canal and occasional train whistles remind of the historic forces that made Richmond what it is today. The new culture of creativity and marketing are evident even in the shadows of towering banking and finance centers. Ever since I left The Martin Agency six years ago I have missed the [...]

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