From the category archives:

YSA

What Keeps Me Up At Night

December 11, 2009

No, I haven’t disappeared into the Isle Royale wilderness or the backwoods of Georgia (although sometimes I’d rather). The last 6 weeks have included nearly nonstop travel and planning. Oh yeah, and a lot of client work. If you know me, you have probably heard that there are 3 big events in my life at [...]

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My Favorite Questions for New Clients

November 3, 2009

I can’t tell you how many prospective clients come to me saying “We need SEO!” without really understanding WHY they need it (or if they need it at all). I usually start the conversation with a list of questions that hardly even mention search engines at all. When possible, I prefer to have this conversation [...]

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LA2M Analytics Slides

September 16, 2009

Thanks to all of you who attended my LA2M Advanced Google Analytics presentation! I barely had time to fit everything in and unfortunately we didn’t have enough time for questions at the end. I know, I’ve already been told I talk a lot when I get excited about something. Feel free to leave a comment [...]

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Unveiling the Official LA2M Website

September 2, 2009

It’s hard to believe it’s been 18 months since six of us started LA2M (Lunch for Ann Arbor Marketers) back in March ’08. The group’s roster now includes over 500 marketing pros from all over SE Michigan. Each free weekly presentation draws about 75 attendees and we’ve outgrown two other venues. Today’s meeting served as [...]

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Free Google AdWords Credits for New Advertisers

August 31, 2009

Google just hooked me up with a bunch of $100 AdWords advertising credits (free money!) to assist new advertisers with getting up and running with a pay per click advertising campaign. Of course, there are a few caveats (their rules, not mine): The credits can only be applied to a new (less than two weeks [...]

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