Forrester: Social and Mobile Ads on the Rise

by Andrew Miller on 06/08/09

COMMENTS: No Comments | Mobile Advertising, PPC, SEO, Social Media

According to a recent Forrester Research survey of internet marketers, 2009 is going to be a big year for social media and mobile marketing. The chart below explains it all (via Marketing Pilgrim):

Forrester Marketing Survey Results

Forrester Marketing Survey Results

My only concern with these results is that it skews heavily towards more savvy internet marketers and does not reflect the larger business landscape. I base that on the fact that I don’t see any evidence that 80% of all marketers are currently using SEO and Pay Per Click advertising.

Based on that assumption, can we hypothesize that the growth in social and mobile marketing won’t be as strong as Forrester predicts?


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