Google Insights for Search can give you some interesting data when looking for trends in search patterns and keyword usage. Sometimes the data is disturbing or disappointing.
Case in point, I am dismayed to hear that searches for “dui lawyer” or “dui attorney” are steadily increasing over time. This could mean that more people are driving under the influence and/or police are doing a better job catching those that are. Either way, I will be more careful when driving around at night.
(This post has an embedded Google chart. You may not be able to see it in the RSS feed.)
Driver Beware
If search volume indexes are any indicator of drunk driving activity in particular cities, you should be extra careful around San Diego, Phoenix and Miami:
Search Volume Index (click to enlarge)
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