Comments on: Marketing on Twitter: Where’s the Beef? http://www.yoursearchadvisor.com/blog/marketing-on-twitter/ Pay Per Click Advertising Management in Richmond, VA Thu, 12 Apr 2012 00:17:58 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Shelly http://www.yoursearchadvisor.com/blog/marketing-on-twitter/comment-page-1/#comment-1029 Shelly Fri, 02 Mar 2012 22:17:55 +0000 http://www.yoursearchadvisor.com/blog/marketing-on-twitter#comment-1029 Hi Andrew I totally agree, limited marketing potential, but a great way to communicate and get information to other users - social is also good. Getting to the point, I sadly parted with some hard earned cash to an online marketing firm, trying to market twitter. My fault, I should have researched more ie like read your blog but hey, never really heard of twitter until I received the company's advert to make lots of cash. With our economic climate on the down side and our government denying anything is wrong I jumped at the chance. Lesson learnt - and still no response to my requests for a refund. Still fighting, wish me luck. Hi Andrew I totally agree, limited marketing potential, but a great way to communicate and get information to other users – social is also good.
Getting to the point, I sadly parted with some hard earned cash to an online marketing firm, trying to market twitter. My fault, I should have researched more ie like read your blog but hey, never really heard of twitter until I received the company’s advert to make lots of cash. With our economic climate on the down side and our government denying anything is wrong I jumped at the chance.

Lesson learnt – and still no response to my requests for a refund. Still fighting, wish me luck.

]]> By: Andrew Miller http://www.yoursearchadvisor.com/blog/marketing-on-twitter/comment-page-1/#comment-68 Andrew Miller Thu, 03 Jul 2008 13:21:22 +0000 http://www.yoursearchadvisor.com/blog/marketing-on-twitter#comment-68 Hey Ellery, thanks for the comments. I agree that Twitter can enable certain conversations that might not take place in other channels, but I still don't think it has reached the critical mass required to become a successful, repeatable, scalable, targeted, measurable advertising channel. In the 3.5 months since I wrote this post, some smart people have created a few solid examples of successful marketing on Twitter. There's no way to know how many attempts have failed. I'm guessing the signal-to-noise ratio is still WAY too high to predict success. So my problem with Twitter as a marketing channel still remains. The tool has generated a lot of buzz in a short period of time, but has yet to solve a marketing challenge that can't be handled elsewhere, such as on a corporate blog or other social media or social networking sites. Hey Ellery, thanks for the comments. I agree that Twitter can enable certain conversations that might not take place in other channels, but I still don’t think it has reached the critical mass required to become a successful, repeatable, scalable, targeted, measurable advertising channel.

In the 3.5 months since I wrote this post, some smart people have created a few solid examples of successful marketing on Twitter. There’s no way to know how many attempts have failed. I’m guessing the signal-to-noise ratio is still WAY too high to predict success.

So my problem with Twitter as a marketing channel still remains. The tool has generated a lot of buzz in a short period of time, but has yet to solve a marketing challenge that can’t be handled elsewhere, such as on a corporate blog or other social media or social networking sites.

]]> By: Ellery http://www.yoursearchadvisor.com/blog/marketing-on-twitter/comment-page-1/#comment-67 Ellery Thu, 03 Jul 2008 03:58:19 +0000 http://www.yoursearchadvisor.com/blog/marketing-on-twitter#comment-67 Respectfully disagree on most of your counts above. Twitter is an enabler... for example, if you have a clever viral campaign up, send the link to your customers, influencers and friends on twitter and watch as they retweet it, extending your reach and helping you build buzz. The thing with twitter is that it's use is only going to be as good as the people who are in your twitter friends network. If you tweet to unconnected individuals, the message dies and your effective use of twitter for marketing will be small. However, if your network consists of influential bloggers, online hyper-actives and thought leaders, all of whom pride themselves on having the latest info when it comes available, they will repeat (or should I say re-tweet)the information and help build reach. As for having untrackable metrics, thats not entirely true. Fireclick links (or similar) are easily set up so you can track exactly how many ppl are hitting your website / youtube vid / blog etc through twitter. This is exactly the same as when you send out your eDMs or similar. I could go on... Respectfully disagree on most of your counts above. Twitter is an enabler… for example, if you have a clever viral campaign up, send the link to your customers, influencers and friends on twitter and watch as they retweet it, extending your reach and helping you build buzz.

The thing with twitter is that it’s use is only going to be as good as the people who are in your twitter friends network. If you tweet to unconnected individuals, the message dies and your effective use of twitter for marketing will be small. However, if your network consists of influential bloggers, online hyper-actives and thought leaders, all of whom pride themselves on having the latest info when it comes available, they will repeat (or should I say re-tweet)the information and help build reach.

As for having untrackable metrics, thats not entirely true. Fireclick links (or similar) are easily set up so you can track exactly how many ppl are hitting your website / youtube vid / blog etc through twitter. This is exactly the same as when you send out your eDMs or similar.

I could go on…

]]> By: Twitter Quitter - Your Search Advisor Blog http://www.yoursearchadvisor.com/blog/marketing-on-twitter/comment-page-1/#comment-66 Twitter Quitter - Your Search Advisor Blog Thu, 15 May 2008 15:24:11 +0000 http://www.yoursearchadvisor.com/blog/marketing-on-twitter#comment-66 [...] have been spouting increasingly anti-Twitter rhetoric to my marketing peers to try to talk some sense into those that think Twitter is the next marketing [...] [...] have been spouting increasingly anti-Twitter rhetoric to my marketing peers to try to talk some sense into those that think Twitter is the next marketing [...]

]]> By: shawn smith http://www.yoursearchadvisor.com/blog/marketing-on-twitter/comment-page-1/#comment-65 shawn smith Thu, 13 Mar 2008 10:40:33 +0000 http://www.yoursearchadvisor.com/blog/marketing-on-twitter#comment-65 Really great, well-researched post Andrew. I think you're right about it not being a great marketing tool, at least not in the traditional sense. I still think it can be good for those who run a blog. For example, I subscribe to the Consumerist Twitter, which posts links to latest articles on the Consumerist. I could use an RSS reader there, but instead, I prefer the Twitterfeed because it stands out more. People who may follow RSS feeds through Twitter might be more inclined to click on the links and visit a blog they're interested in, but don't follow too regularly. That could also just be the way I use it :). Thanks for the link back. I think you're spot on that this isn't a quick marketing wonder-tool. I think it works better as something you let develop itself through a feed or are actively involved with. Either way, the returns won't be huge. Really great, well-researched post Andrew. I think you’re right about it not being a great marketing tool, at least not in the traditional sense. I still think it can be good for those who run a blog. For example, I subscribe to the Consumerist Twitter, which posts links to latest articles on the Consumerist. I could use an RSS reader there, but instead, I prefer the Twitterfeed because it stands out more. People who may follow RSS feeds through Twitter might be more inclined to click on the links and visit a blog they’re interested in, but don’t follow too regularly. That could also just be the way I use it :) . Thanks for the link back. I think you’re spot on that this isn’t a quick marketing wonder-tool. I think it works better as something you let develop itself through a feed or are actively involved with. Either way, the returns won’t be huge.

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