One of the areas I’ve wanted to explore is mobile search and the implications for search engine marketing. It’s already been decided that 2008 won’t be the year that mobile marketing breaks into the mainstream, but smart marketers will start preparing now for what will surely be a huge trend in the next few years.
I will use this space to document my findings as I wade through the limited amounts of information out there about the following topics:
- Mobile Search Engine Marketing
- Mobile Platforms
- Mobile Websites
- User Metrics
I don’t proclaim to be an expert yet, but I will keep this space updated regularly with my findings. As a practical application, I’m planning on building a mobile version of my website as well, just to get my hands dirty and practice what I preach.
Part of this process will involve your feedback, suggestions, questions and comments. Feel free to contact me directly or leave a comment, and we’ll learn all about mobile search engine marketing together.
About the Author
Andrew is the founder of Your Search Advisor. With over 7 years in search marketing, he is responsible for making sure that YSA over-delivers and surpasses our clients' expectations.
What you have been able to do for our company is truly remarkable. Not only have our internet leads tripled year over year, but your detailed reporting and tracking system has allowed us to reduce advertising expenditures in other less lucrative areas. The bottom line has been more qualified leads and thus more sales while reducing your overall advertising budget. We just hired two new sales consultants as a direct result of the increased activity. Thank you!— Scott Sleeme, Mitchell Homes