Your Search Advisor – SEM Blog

Landing Page Quality Matters More Than Ever

October 4, 2011

Anybody involved in Pay Per Click (PPC) marketing will tell you that landing pages matter as much, if not more than keywords and ads. What’s the point of bidding on different keywords if you don’t give your site visitors easy access to the information, products, or services that they searched for? Google announced this week [...]

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Seeking An Amazing SEM Analyst

September 26, 2011

You know the old expression, “1 + 1 = 3″? There’s a reason that people say things that don’t make sense on the surface. It’s not until you view something from a different perspective that you really appreciate the subtle truths. I’m looking for a motivated, ambitious Search Engine Marketing Analyst to help me improve my [...]

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Buy 50 Domains For SEO or PPC Value?

August 11, 2011

Having one website is good for SEO, so having 50 must be 50X better, right? Not necessarily. A client recently asked if it made sense to do the following for SEO and/or PPC reasons: Buy 50 domains to use as landing pages Write unique landing page copy for each site Use the pages to capture [...]

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Spend (Wisely) Through The Economic Downturn

August 4, 2011

What’s the best way to weather an economic downturn? For most businesses, the answer usually falls somewhere between “cut expenses” and “grow revenue”. Just like a household budget, business owners must pay more attention to where, how, and why we spend our money if we hope to survive and emerge from the slowdown in a [...]

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