What is RVA Searching For? 4/30/10

April 30, 2010
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There are already sites that mention what Richmonders are blogging and tweeting about, but I could not find any sites that mention what people in Richmond are searching Google for. Why would you care what people are searching for? A search query box is about as close to divining the needs and intents of the [...]

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Google AdWords Certified Partner

April 28, 2010
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Just a short self-promotional post to announce that I am now a Google AdWords Certified Partner. The AdWords Certified Partner program is for Pay Per Click consultants that pass a 120-question exam and manage more than $10,000 of client ad spend in the most recent 90-day period. I still have a few $100 Google AdWords [...]

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Is Your Company an Oak or a Dandelion?

April 27, 2010
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I was going to write some more website spring cleaning tips for 2010 but got sidetracked while thinking about the variety of plant life in my backyard. I started thinking about trees, which I have a lot of, and weeds, which I have even more of. You didn’t know I was into gardening, did you? [...]

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5 Steps to More Efficient Online Marketing

April 26, 2010

With all due respect to the great marketing master Ron Popeil, online marketing is not as simple as “set it and forget it”. In order to stay ahead of the competition, achieve profitability and maximize the return on your marketing investment, you must continually refine and optimize your advertising and website content to turn more [...]

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SEO Attitude Adjustment?

April 19, 2010

My friends at RedShift and I started an email dialogue about a MediaPost article that proposes that SEO consultants need an attitude adjustment. I gathered my thoughts in a blog post to avoid a long email thread, so here goes. From the article: Mike Moran, chief strategist at Converseon, rallied the troops at the Search [...]

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