Web Listings, Inc – SEO Scam?

June 21, 2011

If I sent you a letter saying you needed to pay $65 per year to get your house listed with the Post Office, would you pay it? NO, you’d toss it in the trash and possibly file a complaint with the FTC. If you have a website, chances are you’ve received a solicitation from Web [...]

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Google Analytics Outage

May 14, 2011

Just a quick post to bring you up to speed on a situation I’ve been monitoring this week. Google Analytics, which measures website activity on millions of sites, is in the process of fixing a reporting error within their systems that may have resulted in missing and/or incomplete data in dashboard reports, advanced segments, and [...]

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Measurable SEM Presentation Slides

March 29, 2011

I had a great time presenting to the AMA Richmond chapter this morning. Huge thanks to Studio Center for hosting and Mike Rose for organizing. P.S. If you are looking to hire an experienced senior marketing exec, Mike is your man. P.P.S. The picture on slide 3 is my son…you had to be there. Measurable [...]

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Illustrated History of Google’s Evolving Algorithm

March 22, 2011

We know that search engine rankings change (a lot). We know that each update moves some sites up in the rankings while others fall from grace. But even though this is old news, Aaron Wall at SEOBook.com frequently rants against algorithm changes that affect large numbers of sites (especially his own) while leaving some other [...]

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25 Free SEM Tools To Survive The Abyss

March 20, 2011
An Abyss

To the uninitiated, Search Engine Marketing (SEM) can feel like staring into an abyss. How deep does it go? Where does it start and end? How do I avoid getting swallowed alive? What happens if I get in over my head? There are countless consultants, companies, and software tools that can help you navigate these [...]

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