Google AdWords Certified Partner

April 28, 2010
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Just a short self-promotional post to announce that I am now a Google AdWords Certified Partner. The AdWords Certified Partner program is for Pay Per Click consultants that pass a 120-question exam and manage more than $10,000 of client ad spend in the most recent 90-day period. I still have a few $100 Google AdWords [...]

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Is Your Company an Oak or a Dandelion?

April 27, 2010
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I was going to write some more website spring cleaning tips for 2010 but got sidetracked while thinking about the variety of plant life in my backyard. I started thinking about trees, which I have a lot of, and weeds, which I have even more of. You didn’t know I was into gardening, did you? [...]

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5 Steps to More Efficient Online Marketing

April 26, 2010

With all due respect to the great marketing master Ron Popeil, online marketing is not as simple as “set it and forget it”. In order to stay ahead of the competition, achieve profitability and maximize the return on your marketing investment, you must continually refine and optimize your advertising and website content to turn more [...]

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SEO Attitude Adjustment?

April 19, 2010

My friends at RedShift and I started an email dialogue about a MediaPost article that proposes that SEO consultants need an attitude adjustment. I gathered my thoughts in a blog post to avoid a long email thread, so here goes. From the article: Mike Moran, chief strategist at Converseon, rallied the troops at the Search [...]

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Bored With PPC? Try These!

April 6, 2010

Tired of boring old pay per click advertising? Are your campaigns running at peak efficiency with no more room for optimization? Maxed out all potential long-tail keywords? Okay, so the work is never really done and PPC campaigns should never be left on autopilot. If you’re still itching for a new thrill, check out Google [...]

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