Measurable Search Marketing: In It To Win It

February 24, 2011

The following is an outline of my upcoming presentation at the Richmond chapter of the American Marketing Association on Tuesday, March 29nd. If you are an AMA member, it’s free! There’s no shortage of advice about how to improve your website’s search rankings and increase traffic from search engines. But how do you know if [...]

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Rankings Don’t Matter and Other SEO Metrics

February 19, 2011

Visits increased last month! Visitors spent more time on the site and viewed more pages per visit. Congratulations! What do you do with that information? If you’re stumped, please keep reading. If you never get past your Google Analytics dashboard, please keep reading. If you still refer to website visits as “hits”, please keep reading. [...]

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New Office! Come Visit!

February 14, 2011

The cobblestone streets, historic tobacco warehouses, lazy canal and occasional train whistles remind of the historic forces that made Richmond what it is today. The new culture of creativity and marketing are evident even in the shadows of towering banking and finance centers. Ever since I left The Martin Agency six years ago I have missed the [...]

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Guest Posts Galore

January 27, 2011
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I’ve been a little quiet on this blog lately, but that doesn’t mean I’ve stopped sharing my innermost thoughts on SEO and web analytics. Okay, maybe not innermost but certainly some detailed, juicy morsels of insight. I would encourage you to read my latest entries, “Adding Phone Call Tracking to the Conversion Optimization Mix” and [...]

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Call Tracking for Marketers Presentation

January 13, 2011

[Update: Slides posted] Here are the slides from last night’s meeting. The crowd may have been small, but the vibe was enthusiastic. Most of the content was voiced over and the slides are sparsely worded. Hopefully the images and text convey enough meaning, otherwise you’ll never understand the references to the Dharma Initiative (and cake). [...]

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