http://www.yoursearchadvisor.com/blog/the-future-of-analytical-marketing-according-to-google/ People are searching. Be Found. Thu, 17 Nov 2011 15:38:54 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.yoursearchadvisor.com/blog/the-future-of-analytical-marketing-according-to-google/comment-page-1/#comment-2692 John Helms Thu, 14 May 2009 18:48:47 +0000 http://www.yoursearchadvisor.com/blog/?p=113#comment-2692 In today's business climate, manufacturers and retailers must rely heavily on analytical marketing and predictive marketing methods and models. In such competitive markets, a full understanding of price elasticity is essential as it enables the marketer to optimize price and volume. Marketing analytics can also be used to identify defecting customers, slotting risks, and many other dangers. The benefits of analytical and predictive marketing research are real and the use of these techniques will continue to grow. In today’s business climate, manufacturers and retailers must rely heavily on analytical marketing and predictive marketing methods and models. In such competitive markets, a full understanding of price elasticity is essential as it enables the marketer to optimize price and volume. Marketing analytics can also be used to identify defecting customers, slotting risks, and many other dangers. The benefits of analytical and predictive marketing research are real and the use of these techniques will continue to grow.

]]> http://www.yoursearchadvisor.com/blog/the-future-of-analytical-marketing-according-to-google/comment-page-1/#comment-2618 Jason Mon, 13 Apr 2009 10:16:16 +0000 http://www.yoursearchadvisor.com/blog/?p=113#comment-2618 In a fast paced world, where customers' search and buy products thro' multi-channels, marketers have to take action based on customer behavior realtime. Analytics tends to be back-end but it has to move and adapt to this new world order in marketing even if means companies start doing simple things well. In a fast paced world, where customers’ search and buy products thro’ multi-channels, marketers have to take action based on customer behavior realtime. Analytics tends to be back-end but it has to move and adapt to this new world order in marketing even if means companies start doing simple things well.

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