Some Googlers conducted a very interesting set of “man on the street” interviews about the differences between a web browser and a search engine. If you believe this “randomly” sampled data is accurate, we can assume that most web users don’t understand (or care about) the difference between the two.
Interviewer: Scott Suiter, Edited by Tristan Kneschke, Camera: Ji Lee. More details here.
The last frame is interesting:
“Less than 8% of people who were interviewed on this day knew what a browser was.”
What does this mean for your business? Web users are increasingly dependent on search and search engines to find their way around the web. If your website does not appear in the top few organic (non-paid) or paid search results, you are missing out on a LOT of incremental web traffic.
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