COMMENTS: No Comments | Clients, Featured, Social Media
Dave Linabury of Detroit ad agency Campbell-Ewald put together a great primer on how to manage fights and disagreements in online communities. It’s appropriately titled “When Social Media Attacks“.
Not only does he have a fantastic understanding of online group dynamics, he is an Omnigraffle wizard and comes up with the slickest presentation slides, posters and visuals I’ve seen in an advertising agency. To be honest, many advertising “creative-types” could learn a thing or two about simple concept visualization.
If They Fight, They Care
The real lesson for anybody that participates in or facilitates a social community is,
“If your members aren’t squabbling every once in a while, there’s a good chance that your community isn’t all that compelling to people. If they fight, they care.“
Don’t be afraid of dissent or in-fighting amongst members, but don’t ignore it either. Click the image for full-size goodness and feel free to re-post it with proper attribution.
When Social Media Attacks (click for full size)
Full Disclosure: I freelanced for Campbell-Ewald in the fall of 2008 on several client projects and new business pitches. I really respect the digital work they do and it’s a great group of people. No foolin’.
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