Process Integration
The Integrated SEO Process
Every website is unique. Every industry has its own challenges and opportunities. There is no such thing as a “one size fits all” solution.
Successful Search Engine Optimization is the result of an integrated approach to planning and execution. Our process is designed to develop customized SEO plans based on your objectives that leverage all of your other online and offline marketing efforts to maximize your Return on Investment.
We can work with your internal or external marketing, creative, and development teams or bring in our trusted partners to accomplish your objectives efficienty and effectively.
A typical project flow may look like this:
Understand Your Business
- What are your company and website objectives?
- How do you define and measure your success metrics and conversions?
- Who are your target audiences?
- What other marketing strategies are you using?
Complement and Leverage other Marketing Efforts
- Keyword research to determine traffic opportunities and competitive presence.
- All recommended tactics are prioritized and include a description, rationale, level of effort, and estimated impact.
- On-site tactics address site accessibility, content hierarchy, semantic markup, and content optimization.
- Off-site tactics are varied but can include link building, optimized press releases, syndicated content creation, and blog outreach.
- See our SEO Consulting capabilities for more information.
Create and Optimize Content for other Search Channels
- Local search engines and directories (See our Local Search Marketing Capabilities)
- Social media and social networking sites
- Mobile websites and mobile search engines
- Multimedia search engines such as YouTube, Flickr, and Google Images.
Provide Meaningful Metrics and Analytics to Quantify Success
- Determine the most important Key Performance Indicators (KPI’s).
- Establish and optimize the SEO campaign to consistently achieve higher conversion rates.
- Monitor and report on site traffic, referral, rankings, and other site usage statistics.
- See our Website Analytics capabilities for more information.
Ongoing Refinement
- SEO is not a one-time event and should be viewed as an evolving campaign.
- Planning for long-term success as results are not always immediate.
- Campaign metrics are used to inform future plans and strategies.