Search engines like Google and Bing rely on sophisticated algorithms to determine the most relevant and credible results at the exact moment a user enters a keyword and clicks the “search” button. These results are then displayed to the user in order of relevance, with the top-ranked sites receiving the majority of the clicks.

While nobody understands exactly how search engines work (and be wary of those that claim they do), there are industry standard “white hat” best practices that can help your site achieve better rankings and more traffic while improving your visitors’ experience at the same time.

For starters, search-friendly sites are:

• Accessible to search engine crawlers.
• Relevant to the keywords that your customers are using to find your products, services, or content.
• Credible and authoritative based on links from other relevant sites.

Our customized, integrated strategies incorporate all of this and more into a prioritized list of recommended tactics based on anticipated impact and level of effort. From there, we can either handle the implementation process or guide your internal IT team or web firm.

When to Include an SEO Consultant

Developing and implementing an SEO strategy is not a one-time event. Many events related to your website’s life cycle require SEO input to maximize the potential and/or minimize the loss of existing search engine traffic.

In addition to integration into your existing marketing plans, search implications should be considered:

• As early in new website planning as possible.
• Before, during and after a website redesign.
• While selecting a Content Management System (CMS) or website architecture.
• Long before a transition to a new domain or web host.
• When planning new website content or features.

Integrate Across Channels

Because search engine marketing does not exist in a vacuum, our process integration seeks to incorporate all of your online and offline marketing efforts. A customized, integrated strategy includes roles for your sales, PR, and customer service channels to maximize the Return on Investment for your SEO campaign.

Measure, Refine, Repeat

Despite what many people believe, search engine rankings are not the best indicator of SEO success. Search engines now personalize their results pages to individual users based on previous search histories and browsing behaviors. This means that no two users see the same search results, making it impossible to rely solely on search rankings for a set of targeted keywords.

Instead of rankings, we focus on what really matters: traffic and conversions (sales, leads, downloads, etc.). Our robust website analytics capabilities insure that you will receive timely reporting on the key performance indicators that give you the actionable insights you need to make informed decisions.