A popular saying among web analysts is, “If you can’t measure it, you can’t manage it.”

As a Google Analytics Qualified Individual, I can implement, configure and customize an analytics solution for your website. Intelligent usage of analytics data is essential for determining if your website is accomplishing your objectives and running more efficient online marketing campaigns.

Answers, Not Just Numbers

Properly tracking visitor activity on your website helps answer questions such as:

• How are visitors finding my site?
• What do people do while on my site?
• Where do they go when they leave?
• Are my online and offline marketing initiatives cost effective?
• What is the return on investment of my marketing spend?
• What percentage of visitors buy/download/read/write something?

Of course, this is just the beginning of what what website analytics can tell you. Want to know how many visitors from Des Moines, Iowa downloaded your white paper after clicking on a particular Google AdWords ad? We can tell you that and more.

The corollary to the quote above is “paralysis by analysis”, where too much data leads to deadlock and indecision. Our approach seeks to identify the key performance indicators that provide the insights you need to make informed business decisions.